CRITIQUE ON CHAPTER 7 Essay Example | Topics and Well Written Essays - 500 words

CRITIQUE ON CHAPTER 7 - Essay Example An important feature of this chapter is that it assumes that the reader is familiar with material that has been presented in all the preceding chapters. The abstract ideas are critical here, but they rest on concepts that have already been thoroughly discussed such as resource allocation ( p. 8) and perception, action and cognition (p. 9). 2. The close link between media and physics was something of a surprise, since most f the earlier chapters were more concerned with biology, but on reflection this is the missing piece of the puzzle that makes all the earlier concepts hang together. Humans are made up of physical atoms, and the concept of forces interacting in the environment in a dynamic way helps to explain some of the interesting variables in media studies, like for example why some people react in one way to a media stimulus, (e.g. being scared at a horror film) while others act in another way (e.g. just laughing at the fake blood). A lot of factors contribute to how people feel about the horror film, and this was interesting. 3. The chapter ended with an intriguing statement about uncovering â€Å"a science of human communication that is applicable across media, cultures and environments† and I would like to have heard more about this. I suspect that such a science would be very technical, and hard to follow, since the abstract concepts are not easy to remember without concrete examples, but nevertheless this does explain the point behind all this heavy theorizing. I think perhaps the authors should have made this objective clearer at the beginning of the book. Some of the lengthy theory sections might have made more sense if the reader had been aware of this final objective. 4. We talked in class about the weather, as an example of how dynamic interaction takes place and this was a good way of teasing out the relationship between ever changing variables. I liked the