Sales and Promotion in Sports Assignment Example | Topics and Well Written Essays - 500 words

Sales and Promotion in Sports - Assignment Example ompany might make use of television commercials, news paper, sports magazine, and face to face amongst other advertising modes to reach the full paying customers. Sporting events relies heavily on promotion activities offered to communicate to the target population. The use of web site that appears professionally designed educates the prospects of the services offered by the sporting company. Professionally designed web pages depict a capable and credible image of the sporting organization to the clients. The site requires to, provide information concerning the target population and how the sporting event undertakes its operations to ensure customer satisfaction (Kaser & Oelkers, 2008). Providing members with a free trial membership helps the sporting company attract a significant number of members. The members recruited via the trial membership method receive the same membership benefits enjoyed by full paying members. The benefits includes but not limited to tournament invitations, newsletters, and discounts. While implementing the discount–admission promotion, the sporting company requires contacting the successful candidates of the trial membership via phone. Contacting the clients enable the sporting organization to, realize whether the candidates can be converted into members (Irwin et al, 2008). Trial membership requires the sporting company to have a lead. Leads remain leads till proven otherwise; where the individuals convert into a paying customer. In cases where the clients travel to attend to the sporting event; the sporting company should see this opportunity to provide accommodation. The company needs to enhance its promotional strategy by providing clients with a feasible and affordable accommodation. The client can come and benefit the organization in watching sports and still relax. This enables the client to enjoy the organization’s value (Kaser & Oelkers, 2008). Return trips organized by the sporting organization enables the customers save